Countdown

We have a week to go before Anne and I work the Life Instyle trade fair. We're meeting tomorrow to check that we're ready to go. Spring Summer range to show? Check. Marketing collateral and order forms? Check. Goodie bags with samples? Check. Oh and of course, the most important thing -our stand itself.

Given our 'hero' shot is a clothesline, we've gone with a whole outdoors theme not dissimilar from what the organisers of Melbourne Spring Fashion Week did for their media launch yesterday (great minds think alike!). Although they had a professional model with a famous music DJ boyfriend and also TV presenter Ruby Rose...

I'll post some pics of our stand on this blog or our Facebook page when I get a chance. Anne's still been madly meeting most of our current stockists this week, both of us have realised the most important thing we need to do to grow our brand is to increase our sales. Life Instyle, we're counting on you as we countdown to next week - we're both nervous and excited at the same time.

The beauty of dreams

I watched the final of Masterchef last night and cried when Adam Liaw was announced the winner - what a beautiful, humble and talented man. What a gamble he took leaving his job as a lawyer in Japan to compete in the show and what a bright future he now has ahead of him in the culinary world. Who would have thought?

It has been an inspirational and joyous journey watching the show over these cold winter months - something warm and human that has touched my heart and made me feel like a part of something much bigger. This is the stuff that dreams are made of!

Anne is meeting with our wonderful stockists this week and I have started approaching new stockists inviting them to visit us at Life Instyle. The trade show is the culmination of the past few months of our journey together as business partners. Someone famous once said, "The future belongs to those who believe in the beauty of their dreams." This is our dream and I definitely believe we have a future in the world of fashion.