Monday, August 2, 2010


We have a week to go before Anne and I work the Life Instyle trade fair. We're meeting tomorrow to check that we're ready to go. Spring Summer range to show? Check. Marketing collateral and order forms? Check. Goodie bags with samples? Check. Oh and of course, the most important thing -our stand itself.

Given our 'hero' shot is a clothesline, we've gone with a whole outdoors theme not dissimilar from what the organisers of Melbourne Spring Fashion Week did for their media launch yesterday (great minds think alike!). Although they had a professional model with a famous music DJ boyfriend and also TV presenter Ruby Rose...

I'll post some pics of our stand on this blog or our Facebook page when I get a chance. Anne's still been madly meeting most of our current stockists this week, both of us have realised the most important thing we need to do to grow our brand is to increase our sales. Life Instyle, we're counting on you as we countdown to next week - we're both nervous and excited at the same time.

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