I've previously mentioned I subscribe to the Ecouterre newsletter. Ecouterre is a New York-based website devoted to the future of sustainable fashion design. One of the top stories this week is on eco-fashion designer Gretchen Jones from sustainable label Mothlove winning Project Runway's season 8 challenge.
When Anne and I met with Alex Hume from online store Ecofashionista last week, we talked about how we'd like eco-fashion to eventually be seen as part of the mainstream fashion world. While it's great to be part of the eco-fashion community, at the end of the day, we want to know that people like our brand because of the design and quality of our garments as much as what we stand for.