Blogs away!

There are a number of newsletters, blogs and websites I subscribe to - mainly sustainable fashion, art & design related. Overseas newsletters include Ecouterre in New York and the Ethical Fashion Forum in the UK. Here, I love Michi Girl (check out Kat Mcleod's beautiful illustrations), How Big is Your Eco, Give Now, The Design Files, Lady Melbourne and our friend Natasha Kershaw's Fashion Rebel. There's also a lovely blog called The Balm (more beauty related) who have been kind enough to feature us in the past.

Alex Hume from online store Ecofashionista has invited Anne and I to attend her Spring Preview Night tomorrow night to view her gorgeous new range. Her friend Joyce should also be there. Joyce is a lawyer, produces Mel:Hot or Not (a daily review of all things Melbourne) as well as has her own bicycle accessories range called Cycle Style. There are a lot of clever men and women out there blogging away and I do wonder what this means for traditional print media like newspapers and magazines.

Tip of the Day: There's a great free online PR service called Source Bottle. If you're wanting to promote yourself, your product or service - check it out.

Fashion for fashion's sake

I've previously mentioned I subscribe to the Ecouterre newsletter. Ecouterre is a New York-based website devoted to the future of sustainable fashion design. One of the top stories this week is on eco-fashion designer Gretchen Jones from sustainable label Mothlove winning Project Runway's season 8 challenge.

When Anne and I met with Alex Hume from online store Ecofashionista last week, we talked about how we'd like eco-fashion to eventually be seen as part of the mainstream fashion world. While it's great to be part of the eco-fashion community, at the end of the day, we want to know that people like our brand because of the design and quality of our garments as much as what we stand for.