Showing posts with label David Jones. Show all posts
Showing posts with label David Jones. Show all posts

Wednesday, December 1, 2010

A big consideration


At the moment, Anne and I only produce in three sizes of small, medium and large. We have been asked by larger sized women about doing Green Eyed Monster in plus sizes but for the moment, the demand is just not there. It may change in the future and we are definitely open to it but given we're only in our third year of business in sustainable fashion, we have had to put limits around what we do.

I can relate to some of the frustrations bigger women might have; my own frustrations relate to the way mothers are portrayed particularly in TV advertising. I'm pushing 40 next year and while I'm not trying to dress like a 20 year old, I resent mothers being depicted as these matronly (read 'daggy') figures in the media. Fashion is for everyone and I'm glad there are some fashion-forward boutiques out there who cater specifically for plus sized women.

I have actually approached Australian musician Clare Bowditch about our range in the past. While she is a bigger girl, I think she is absolutely beautiful and she's also very much into fashion as well as being a mother of three. There's also been some nasty publicity about Nicole Trunfio replacing Miranda Kerr at David Jones because she is 'taller, thinner and younger' which I find incredibly bitchy and does nothing for the sisterhood. I will say it again, fashion is for everyone no matter what size you are, how old you are or what your position is in life.

Wednesday, November 17, 2010

In with the in crowd


There's been a number of articles recently on online retailing. I've noticed David Jones has started selling things (mainly giftware) online.

Even Google is trying to muscle in on the action with plans to launch 'boutiques.com' - a website that will offer celebrity influenced trends, designer information, blogs and ‘shop the look for less' tips. You won't be able to purchase but you will be able to click through to specific sites to then buy online. Check the article out for yourself on Patty Huntington's Frockwriter blog.