Thursday, December 16, 2010
Return to Edun
I've mentioned Edun before - the ethical label created by U2 singer Bono and his wife Ali Hewson in 2005. I'd noticed that they'd both been featured in a recent Louis Vuitton ad supporting the Cotton Conservation Initiative in Uganda but what I didn't realise was that LMVH Louis Vuitton Moet Hennessey had actually taken a 49% stake in the brand.
Serious money and recognition that ethics sell as the luxury conglomerate adds Edun to their stable of labels. It gives us hope that there is a future and a market for sustainable fashion.